Why Giving Tuesday?

Shifting the focus from consumerism to the joy of giving!

Brownicity  •   November 26, 2023

Giving Tuesday is a compelling initiative that turned into a sort of tradition to shift the holiday season’s focus from consumerism to the joy of giving.

Since its inception, this annual event has evolved into a global movement, inspiring millions to contribute, volunteer their time, and embody a spirit of generosity. 

Perhaps you have heard the term “Giving Tuesday” but are unsure of how to participate in the movement. Rest assured the global day of generosity can be an excellent opportunity to not only give back to your community but also do good by connecting your circle of people to a common cause.

Today, we’re giving you all the information you need to understand the spirit of Giving Tuesday.

What is Giving Tuesday?

Giving Tuesday was started to “build a world where generosity is part of everyday life.” Established in 2012 by Henry Timms, executive director of a NY-based community organization, it began as the opposite of Black Friday and Cyber Monday. Now, Giving Tuesday marks the beginning of the holiday giving season.

When is Giving Tuesday?

Giving Tuesday is November 28, 2023.

How does Giving Tuesday benefit not-for-profits like Brownicity?

Giving Tuesday holds significant importance for not-for-profits like Brownicity, providing a valuable head start on year-end fundraising initiatives. This global day of generosity serves as a catalyst for raising awareness and getting support from potential donors.

Participating in Giving Tuesday offers Brownicity a unique opportunity to spread love even further – to expand our efforts to offer education that inspires a culture of true belonging and justice for all.  

By leveraging the global reach of Giving Tuesday, Brownicity strives to extend our influence, attract new supporters, and make a lasting impact on our crucial cause.

How can I participate in Giving Tuesday?

Giving Tuesday is about giving back to communities that need help and being part of the positive change we all want to see in the world. You can help our initiative by

Volunteering to share our articles, courses, and books with your circle of friends (teachers, parents, advocates of children).

Donating monthly or annually to help shape the future.

Sponsoring a Hues of You classroom by donating $350 (each child receives a Hues Of You activity book and crayons). 

As for Brownicity, we have things to be grateful for:

Anj Shutt, the founder of True Life Exchange, a spiritual direction ministry says:

“Thank you for the course on trauma and resilience. I found it very insightful and helpful. It was an encouragement for me to continue in this work, which can be very traumatic. Honoring the difficulty in facing racism, while remembering times I’ve overcome in the past, gave me a great framework to move forward. “

Debi Adam, American Immigrant (Jamaica), mom of a multi-ethnic family, Wells Fargo Marketing Strategist says:

“Brownicity came into our lives at a perfect time as I was a newer mom raising kids in a multicultural family. I learned quickly that it’s never too early to educate your children, or society will indoctrinate whether passively or more in-your-face. 

The tools I received have helped me educate myself and my family. But it’s also the gift that keeps on giving, as I am able to point others in the direction of knowledge to help eradicate the poisonous strain of race/ism that still permeates our society.”

Beth Griffiths, Director of Donor Development, CFRE, Proverbs 31 Ministries says about our course, What Lies Between Us: Fostering First Steps Toward Racial Healing:

“This book has helped open my eyes and my heart in ways I never knew I needed before.  Reading the chapters and watching the documentaries stirred up in me a combination of anger and sadness for the racial injustice and the systematic prejudice we allowed to develop in our country. There were times when I didn’t want to go through the poignant questions at the end of the chapter because I was embarrassed to reveal my answers.  I’ve been living in denial in my little white wedge not making a true effort to notice the discrimination that was all around me. But no more.  My eyes are open, never to be closed again. The subject matter is hard but so important.  I was always grateful for the soothing and powerful prayer written at the end of each chapter which filled me with grace, peace and hope for our future.

Former Pastor, Dan Berry says:

“Pastoring a Multi-ethnic church for almost 20+ years made me think we were conquering the racial divide. But due to continued injustices to young black men in our country our country began to polarize once again.  To my horror, I watched our muti-ethnic congregation do the same.

I had a church full of white and brown people and no one knew how to talk to each other.  I myself had no voice. I was embarrassed by my fear, my ignorance and my inability to deal with what was happening.

“What Lies Between Us” became the study that pushed us in the right direction.  It helped me find my voice, it helped me learn and understand the first steps I need to take in order to be a part of racial healing.”